Google and Meta advertising
Google and Meta campaigns built around a real cost-per-enquiry, watched weekly, and switched off the moment they stop earning their keep.
Last reviewed: 30 July 2026
We build Google and Meta campaigns around a real cost-per-enquiry, watch them weekly, and switch them off the moment they stop earning their keep.
Built around a number, not a budget
The only question that matters is what an enquiry costs you and what one is worth. Everything else — impressions, reach, click-through rate — is a diagnostic, not a result.
So a campaign starts with the arithmetic of your business, and it gets judged against that arithmetic weekly.
Ads and the website are the same problem
Most wasted ad spend is not wasted in the ad account. It is wasted on the page the ad points at — a slow page, a page that answers a different question than the ad asked, a page where the booking form is below three screens of scrolling.
Because we build the site as well, the ad and the landing page get designed together. That is the whole advantage of one supplier doing both.
Switched off when it should be
Seasonal businesses do not need to be advertising all year, and there is no version of this where we quietly keep a campaign running because it is billable. If it stops paying back, it goes off.
The other three
Have a look at what we'd do with your site.
We design your new website for free. You only pay if you love it — and the free audit comes back within 48 hours either way.
Or ring Rebecca on 07534 784339 — you'll get one of us directly.