Trades and construction
A one-van trade can outrank a national franchise locally. We have done it.
Last reviewed: 30 July 2026
Websites and local SEO for builders, renderers, decking specialists, lawn care and other South West trades — built around the searches that end in a quote.
A one-van trade can beat a national franchise locally
Green Stripe Lawn Care is the proof. Widemouth Bay, 40-mile coverage area, up against national franchises with real marketing budgets — and built around the searches that actually end in a quote rather than the ones that look good in a report.
Local search rewards specificity, and a franchise cannot be specific about your patch the way you can.
The radius is the business
PureRend does silicone, monocouche and EWI across a 25-mile radius. Clifford Building Contractors covers Devon and Cornwall on a 30-mile radius, fully insured, free estimates. Precision Decking does decking, garden rooms and outdoor living.
Those radii are not trivia — they are the single most important thing the site has to communicate, to customers and to Google. Get it vague and you get enquiries from three counties away that you cannot service.
One thing the site has to do
Get a quote request. Not build a brand, not win an award — get somebody to describe their job and leave a number. Everything on the page either helps that or is in the way.
What we have built in this sector
Green Stripe Lawn Care
Proof that a one-van trade can outrank the national franchises locally. Built around the searches that actually end in a quote, not the ones that look good in a report.
40-mile coverage area
VISIT THE LIVE SITE →PureRend
Silicone, monocouche and EWI · 25-mile radius
VISIT THE LIVE SITE → BUILDING · DEVON & CORNWALLClifford Building Contractors
Fully insured · free estimates · 30-mile radius
VISIT THE LIVE SITE → DECKING & GARDEN ROOMSPrecision Decking
Decking, garden rooms and outdoor living
VISIT THE LIVE SITE →Other sectors
Have a look at what we'd do with your site.
We design your new website for free. You only pay if you love it — and the free audit comes back within 48 hours either way.
Or ring Rebecca on 07534 784339 — you'll get one of us directly.