Residential parks and park homes
Nobody buys a home they live in off the back of a booking widget.
Last reviewed: 30 July 2026
Websites and marketing for residential park operators and park home sales — a longer, higher-value decision than a week's holiday, and a completely different site.
A resident is not a guest
A holiday booking is a decision worth a few hundred pounds made in about four minutes. Buying a park home is a decision worth tens of thousands made over months, usually jointly, usually while downsizing, and usually after several site visits.
Those two decisions need almost nothing in common from a website. One needs availability and a booking button; the other needs plot detail, site rules, fees explained honestly, resale reality and enough reassurance that somebody feels safe spending their equity.
The questions residential buyers actually ask
What are the site fees and what do they cover. What happens when I want to sell. Is it residential or holiday licence. Can I have pets, can family stay, what is the age policy. What is the ground rent and can it rise.
Most park home websites answer none of these, because they are built like holiday park sites. Answering them plainly is both the conversion work and the search work — they are exactly the questions people type in, and exactly what an AI assistant will quote back.
Where we are on this
Residential parks are one of our three stated specialisms, alongside holiday parks and hospitality. The adjacent work is on the site already: Kernow Static Homes sells the units, and Whalesborough is a 428-acre estate we handle end to end.
If you run a residential park, the free audit is the fastest way to find out whether your current site answers the six questions above. It usually does not.
Other sectors
Have a look at what we'd do with your site.
We design your new website for free. You only pay if you love it — and the free audit comes back within 48 hours either way.
Or ring Rebecca on 07534 784339 — you'll get one of us directly.