Manufacturing and industry
A 111-page product catalogue is a different job from a brochure site. We have built one.
Last reviewed: 30 July 2026
Large technical websites for manufacturers — product catalogues, specification data, quote configurators and the search work that puts them in front of specifiers.
A catalogue is not a brochure
Most agency websites top out at a dozen pages. A manufacturer needs one page per product, each carrying dimensions, weights, load ratings, tolerances, the standards it is cast or built to, and a datasheet somebody can hand to an engineer.
West Country Concrete Products has 46 of them, across agricultural, civils and bespoke, plus 13 technical guides, 15 area pages, grant guidance, downloads and a quote configurator. 111 pages in total — the largest site we have built, and six times the size of our own.
Specifiers search differently
A farmer looking for slurry storage searches for the regulation, not the product. An engineer searching for a retaining wall searches by type and by standard. So the site has to be organised around the way the buyer thinks — by spec, by standard, by application — not around the way the factory is organised.
That is also what makes a manufacturer's site quotable by AI assistants: structured, specific, standards-referenced pages are exactly what those systems can lift with confidence.
The quote is the conversion
Nobody buys precast concrete off a website. They ask for a quote, and the job of the site is to make that ask easy, specific, and pre-qualified — the right dimensions, the right product, the right grant scheme, before the phone rings.
What we have built in this sector
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Have a look at what we'd do with your site.
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