When we tell people we build websites for free — that they only pay if they love the result — the most common response is: 'What's the catch?' There is none. But the question is fair, so let's explain exactly how this works and why we run our business this way.
The problem with the traditional agency model
The standard web agency process goes like this: discovery call, proposal, 50% deposit, six weeks of back-and-forth revisions, delivery, final 50% payment. You've paid in full before you've seen the final product live in a browser. And if it's not what you imagined? That's what the revisions process was for — and revisions cost more time and sometimes more money.
The agency bears almost no risk. You bear all of it. We thought that was backwards.
Our model
We design and build your professional website first. You review it — live, in your browser, on your phone — and only then decide if it's world-class enough to launch. If you love it, you pay a 50% deposit to finalise the build and 50% upon completion. Total transparency, zero upfront risk.
How we can afford to do this
Two reasons. First, we're very good at what we do, and we only take on projects we know we can deliver on. We have thorough discovery calls and we only say yes when we're confident the result will exceed your expectations.
Second, our model is simple: we charge a competitive one-off fee (£799 or £1,499) or a monthly subscription. We don't need a deposit to start because we're confident you'll love the result. When you see your site, love it, and sign up, we've earned a long-term partner in the Bude community. Our interests are permanently aligned with yours — your site keeps performing, we keep thriving.
What's included in 'free'
- A full discovery and briefing call to understand your business, your customers, and your goals.
- Custom design — not a template. Built specifically for your brand, your services, and your audience.
- Conversion copywriting — we don't just design the visuals, we write or refine the words. Copy is responsible for the majority of conversion uplift.
- Mobile-first development — fully responsive, tested on iPhone and Android, including Instagram's in-app browser.
- Performance optimisation — we target 90+ Google PageSpeed scores on mobile. This directly affects your Google ranking.
- One complete revision round — if anything isn't right on first review, we fix it.
What happens after you love it
You choose a plan based on your business size and needs. Plans start from a straightforward monthly fee that covers everything: hosting, SSL, security, monthly GEO & AI maintenance, and a direct line to us for support. No surprise invoices, no hourly rates, no 'that'll be extra'.
Who this is for
This model works best for established local businesses in Bude and North Cornwall who are ready to invest in their online presence but are understandably cautious about paying a large sum upfront for something they haven't seen. If you've been burned by an agency before, or if you simply want to see the work before you commit — that's exactly who we built this for.
Ready to see what we build?
Book a 20-minute discovery call. We'll understand your business, your goals, and what a great website looks like for you. No pitch, no hard sell — just an honest conversation.